SEO, or Search Engine Optimization, is the https://dev-eibnulseo.pantheonsite.io practice of improving a website's visibility and ranking in search engine results pages (SERPs) like Google. It involves optimizing various aspects of a website, including its content, structure, and technical elements, to make it more appealing to both search engines and users. The goal is to attract more organic (unpaid) traffic to the website by ranking higher for relevant search queries